Privacy Policy
Effective date – 3rd August 2026

At We Guard Holidays (“we,” “our,” “us”), we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and safeguard your personal information in compliance with the UK General Data Protection Regulation (GDPR) and all applicable data protection laws.

1. Who We Are
We Guard Holidays is a trading name of We Guard Tours and Travel Ltd.
Registered in England and Wales, Company No. 15168628.
Registered Office: 192 Broadway, Gillingham, England, ME8 6DS
Email: info@weguardholidays.co.uk
Telephone: 01634558545

2. How We Collect Your Data
We collect personal information in the following ways:

Through our website – when you complete enquiry forms, request brochures, sign up for newsletters, make bookings, or use any interactive features.
Through our personal travel agents – when you provide information during consultations, phone calls, emails, or in-person meetings.
All personal data, regardless of how it is collected, is stored securely in a GDPR-compliant system.

3. What Personal Data We Collect
Depending on the services you use, we may collect the following types of information:

Name, date of birth, and contact details (address, email, phone)
Passport details and other travel documentation
Payment information (processed securely)
Travel preferences and booking details
Special requirements, including dietary or accessibility needs
Communication preferences and marketing consents
Technical data when you interact with our website, such as your IP address, browser type, and activity

4. How We Use Your Data
We use your personal information only where we have a lawful basis to do so, which may include:

Managing your bookings and travel arrangements
Responding to your enquiries and providing customer support
Sending updates, offers, and marketing communications (only where consent has been provided)
Improving our website, products, and services
Complying with legal and regulatory requirements

5. Legal Bases for Processing
We process your personal data under one or more of the following lawful bases:

Contract – to provide the travel services you have requested
Consent – where you have agreed to receive marketing communications or provide optional details
Legitimate Interests – to improve services, enhance security, and provide better customer experiences
Legal Obligations – where we are required to comply with laws or regulations

6. How We Store and Protect Your Data
All personal information, whether collected via the website or through personal travel agents, is stored in a secure GDPR-compliant system.

We take appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. These measures include secure storage, controlled access, and encryption where appropriate.

7. Sharing Your Data
We will never sell your personal data. However, we may share your information when necessary to:

Complete your travel bookings with suppliers, such as airlines, hotels, and tour operators
Provide your booking details to Advantage Travel Centres Limited and/or The Good Travel Agent, through whom your ATOL and/or ABTA protected package is arranged
Fulfil legal or regulatory obligations
Provide services through trusted third-party partners, who are also required to comply with GDPR
All third parties handling your data are carefully vetted to ensure they maintain the same high standards of security and data protection.

8. Data Retention
We retain personal data only for as long as necessary to:

Provide our services
Fulfil the purposes for which it was collected
Meet any legal, accounting, or reporting obligations
When your data is no longer required, we securely delete or anonymise it.

9. Your Rights
Under GDPR, you have the right to:

Access the personal data we hold about you
Request corrections to any inaccurate or incomplete information
Request deletion of your data (“right to be forgotten”)
Restrict or object to certain types of processing
Withdraw consent for marketing communications at any time
Request a copy of the data you have provided to us in a portable format
To exercise any of your rights, please contact us using the details in Section 1.

10. Cookies and Website Tracking
Our website uses cookies and similar technologies to enhance your browsing experience, analyse site usage, and improve our services. You can manage or disable cookies through your browser settings, but please note that some features of the website may not function correctly without them.

11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website, and the Effective Date above will indicate when it was last revised.

12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: info@weguardholidays.co.uk
Phone: 01634558545
Post: We Guard Holidays, 192 Broadway, Gillingham, ME8 6DS